SECTION 1: PROJECT OVERVIEW

OVERVIEW

CityLoop is a mobile city discovery app that helps people find places and events based on their mood, weather, and time of day**.**

Role: UI/UX Designer

Timeline: Oct 2025 – Dec 2025

Tools: Figma, Mural

**Behance Link: https://www.behance.net/gallery/242170167/City-loop**

Slide Show: https://www.canva.com/design/DAG6ZFdKsUg/kUJC10z44tdPUPjg6ZTU3w/edit?utm_content=DAG6ZFdKsUg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

What I worked on

I focused on designing the core experience of the app, including the Moodcast home screen, weather-based recommendations, interaction flows, visual design decisions, and usability evaluation. I contributed to both concept development and refinement through UX methods such as heuristic evaluation and cognitive walkthroughs.

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SECTION 2: THE PROBLEM (THE CHALLENGE)

The Problem

Discovering what to do in a city often feels more complicated than it should. People switch between multiple apps to check events, restaurants, weather, and directions. The information is scattered, often outdated, and rarely considers the user’s context, such as mood, time of day, or weather.

For newcomers and tourists, it is hard to know where to start. For locals, discovery often turns into routine, where the same places are repeated while smaller events, new businesses, and local creators remain unnoticed. Weather plays a big role in daily decisions, especially in Finland, yet most discovery platforms treat it as secondary or ignore it completely.

As a result, users spend more time deciding than actually experiencing the city, and many meaningful local experiences stay hidden.

SECTION 3: RESEARCH & KEY INSIGHTS

Research

To understand how people discover activities in a city, we focused on lightweight, practical research methods suited for an early-stage concept. Instead of relying only on surveys, we looked at how people actually search for things to do and where frustration appears in existing apps.